As a high school economics and entrepreneurship educator, I have a passion for helping people find their path to personal and financial success. Using the “getting on the bus and finding the right seat” analogy popularized by Jim Collins, I aim to help individuals identify their career and financial goals and find the right path to achieve them.

With over eight years of experience as a registered representative and two years as a registered principal with a Fortune 500 financial services organization, I bring a wealth of knowledge and expertise to my coaching. Additionally, I have 10 years of experience as a classroom teacher and 5 years as a school administrator, giving me a unique perspective on both financial and educational matters.

My focus is on providing both career and financial coaching to individuals and families. While I primarily serve the Valley of the Sun, I am open to exploring remote coaching opportunities for professionals across the United States and Canada.

I am particularly interested in working with two-income professional households with children. My coaching is tailored to meet the specific needs of each client, and I strive to ensure that my clients’ interests always come first. As a fiduciary, I will not accept any compensation from anyone but you, and I will work tirelessly to help you achieve your goals.

If you’re interested in learning more about me and my coaching services, please feel free to contact me at johnsoda@hotmail.com or complete the form on the “I’m Interested” page. My heritage is 100% Nordic, with Swedish and Finnish grandparents. That’s why I chose the name ekonom.io – it means “economist” in Swedish. I am proud of my heritage and the determination of my ancestors to create a better life for their families. I bring that same determination to my coaching, helping my clients overcome financial biases and make the best choices for their families’ futures.